MYRIX
Thermoreactive Print
MYRIX THERMOREACTIVE PRINT
Bring brands up to temperature.
A notebook that does more than just look good: Thanks to thermoreactive printing, hidden colors, designs, and information become visible through heat. As soon as the cover comes into contact with human body heat , the coating becomes transparent , revealing the design underneath.
In this way, a classic notebook becomes a high-impact brand ambassador, which in the truest sense of the word...
reacts to your target audience.
The black special lacquer becomes transparent at 29 °C – human body heat is sufficient.
Advantages at a glance:
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Thermoreactive effect from 29 °C
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Hidden colors, motifs, or information become visible.
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Surprising and interactive brand presence
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Customizable cover
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Suitable for softcover notebooks
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Minimum order quantity: 1,000 pieces
And this is how it works:
Brands become tangible
Anyone who picks up a thermo-reactive notebook is automatically intrigued. The change doesn't simply happen before the viewer's eyes – it's triggered by their own actions. This active interaction is precisely what sets it apart from a traditional advertising medium.
The user discovers for themselves what lies beneath the surface, thus becoming part of the brand experience for a moment. This generates attention, awakens the spirit of discovery, and creates a personal connection to the product.
Especially at trade fairs, events or as a special customer gift, this unexpected moment can ensure that a brand stands out from the crowd and remains in the memory for longer.
Two designs in one
Thermoreactive printing opens up entirely new possibilities for designing notebook covers. The visible design can be deliberately combined with a second, initially hidden layer. This creates a motif that only fully reveals itself through interaction with the user.
For example, conceal a colorful pattern behind a minimalist black background, reveal a design only upon touch, or integrate an additional brand message that isn't immediately apparent. Contrasts between a subtle design and a striking, colorful motif can also be used strategically.
In this way, the finishing touches become not just a visual detail, but an integral part of the design concept.
A cover that changes
Thermoreactive printing uses a special coating that reacts to temperature. When cool, the surface appears black. As soon as the temperature rises to at least 29°C, the special coating becomes transparent , revealing the design underneath. Even the natural warmth of the hand is enough to trigger this effect.
What's special about it: The change happens directly upon touch and can be experienced again and again. Depending on the individual,
Where the notebook is touched, a dynamic effect is created on the cover.